Presently in the South African automotive industry competition is becoming more fierce. It is becoming more important for companies to concentrate on thier competitive strategies to ensure that they remain competitive in this industry. Military strategy techniques have always been successful in defeating an anemy opponent. An enemy in a military sense could be considered as a competitor in a business sense. There is currently a potential for an improvement of the competitive strategies that South African organisations, in particular the South African automotive industry uses to remain competitive. Military strategists such as Sun Tzu and Carl von Clausewitz have provided valuable strategy theories and philosophies to many military institutions. Military strategies such as Attrition and Maneuver have long been used by these institutions in battle to defeat the enemy. Military strategies could provide the edge that companies ranging from manufacturers, suppliers of components and dealerships need, to remain competitive in the automotive industry.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8542 |
| Date | January 2005 |
| Creators | Fouché, Craig |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | 144 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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