This research paper serves to review the literature on strategic management with a specific emphasis on its effectiveness in achieving desired organisational performance. / Forty years after the terminology “business strategy” became commonly used many issues continue to plaque both practitioners and academicians. Even the definition of the word “strategy” is still debated. / The Rational Approach continues to dominate the world of strategy development. However, there is growing dissatisfaction with strategic planning. Many criticisms have been against this approach, in favour of a more intuitive and possibly more realistic strategy development process. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005
| Identifer | oai:union.ndltd.org:ADTP/267368 |
| Creators | Ooi, Hun Pin. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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