M.B.A. / Newspapers traditionally have had little trouble in producing profits. This is no longer the case and aspects such as the number of newspapers competing with each other for marketplace, have definitely brought in a sense of business to the world of communication. Coupled with ever increasing and very strong competition from both broadcast and new internet media for the same advertising slice, newspapers are slowly realizing that the media-marketplace is very different in the 21s t century. In a changing world, newspapers have to adapt or die. The challenge newspapers of 2002 and beyond face, is to appeal to even more readers and advertisers, to segment those readers better than ever before, to control costs while still investing in new technologies and to compete better with television yet retain the essential characteristics of newspapers. Change in the newspaper business is inevitable and in order to survive, newspapers will have to look more and more towards sound Media Management Principles, including Strategic Media Management, in order to turn newspapers into businesses and ensure survival
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:2904 |
| Date | 21 August 2012 |
| Creators | Odendaal, Lizette |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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