The thesis deals with strategic management of selected company. Its goal is to design a strategy based on outputs of designed analysis. The thesis consist of two parts, theoretical and practical.
The theoretical part defines the basic concepts related to the theme of the thesis. Specifically, the concepts of strategy and strategic management, hierarchy of management and hierarchy of strategies in the company, strategic thinking, competitive advantage and process of creating a business strategy. The findings from this chapter are used in the practical part.
In the practical part there is characterized the selected company, after that there are made analyses of internal and external environment, and based on their outputs a SWOT analysis. Furthermore, there are also analyzed stakeholders. At the conclusion of the thesis, the findings obtained from the partial analyzes are used to design two versions of business strategy. One of them is chosen after assessing the better one.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259267 |
| Date | January 2016 |
| Creators | Zika, Ondřej |
| Contributors | Štůsek, Jaromír, Ladislav , Ladislav |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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