Bocanová, L., Creation of a business strategy in the field of sales of services. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis examines the specifics of family enterprises and their approach to the creation of a business strategy in the chosen area (fitness center). The aim of the thesis was to propose a suitable methodology for the creation of a business strategy for the family business providing fitness services. In the thesis are presented the basic concepts and knowledge describing the examined problems. It also included the collection of primary and secondary data. Quantitative research was carried out in the form of a questionnaire survey and statistical analysis of data was applied to evaluate the results. Qualitative research is based to in-depth interviews with owners of family businesses providing fitness services as well as with customers of the analyzed enterprise. Based on the marketing research, a SWOT analysis was made, proposals were made for the creation of a business strategy in the selected company, and the differences between business strategies between family businesses and non-business type of business were identified.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429351 |
| Date | January 2018 |
| Creators | Bocanová, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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