Return to search

Analysis of Print Media and its Future Outlook / Analysis of Print Media and its Future Outlook

The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205859
Date January 2015
CreatorsNaumkina, Anna
ContributorsCook, Gina, Štěrbová, Ludmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0019 seconds