ABSTRACT
Under the worldwide economic depression, Taiwan electric companies are facing the global competition and the cheap labor force pressure from mainland China. It has been 10 years since W- Company was founded. Due to the impact of active matrix industry confronts the market recession worldwide.
¡§¢å¡¨company is a small company of LCD module industry in Taiwan. The company was founded by owner with the personal technology. The company has been suffering many times of Economic prosperity circulation and product life cycle variance for thirteen years. The ¡§¢å¡¨company could overcome the difficult and made company getting bigger because it based on the owner ,Mr. Hon, correctly judgments of the market situations and execute the efficient strategy. Currently the ¡§¢å¡¨company suffer a different condition. In the serious Market competitions, the ¡§¢å¡¨company lost the biggest order from his customs. This frustration made Mr. Hon very distress, but that could not make Mr. Hon admitting defeat. He was searching efficient strategy to make ¡§¢å¡¨company stable growth and reaching the target of conduct for ever.
What is the efficient strategy for ¡§¢å¡¨company to success once more?
This text used the case of studies pattern to describe the development of ¡§¢å¡¨company. The written pattern refers the case studying of HARVARD BUSINESS SCHOOL. I hope the text could become the case of the strategy Realm case study¡¦s teaching.
Keywords: competition life cycle strategy
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0719108-175858 |
| Date | 19 July 2008 |
| Creators | Wu, Tung-Yuan |
| Contributors | Iuan-yuan Lu, Jen-Her Wu, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0719108-175858 |
| Rights | restricted, Copyright information available at source archive |
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