The aim of this thesis is to clarify what is the outsourcing of logistics services and what kind of logistics providers are on the logistic market. Second goal is to introduce the company C.S.CARGO from its beginnings till now and to present their range of complex services. The last objective is to prepare recommendations for creation of the business and marketing strategy of the logistics division C.S.CARGO a.s. The method I chose is the analysis of supply and demand of logistics services, preparation of the SWOT analysis and recommendations based on SWOT analysis. Finally, recommendations are defined for creating business and marketing strategy for the portfolio of customers, territorial aspects, industry, social responsibility, certifications and more ...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81892 |
| Date | January 2011 |
| Creators | Martincová, Tereza |
| Contributors | Pernica, Petr, Tománek, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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