This thesis aims to map the history and development of fundraising in the world, particularly in the United States. It also describes the modern theoretical concepts, which are currently being used for the preparation and planning of fundraising strategy. The practical section consists of analysis of the Czech branch of the global organization Transparency International and the evaluation of its fundraising strategy with a focus on individual and corporate donors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71867 |
| Date | January 2011 |
| Creators | Novotný, Jiří |
| Contributors | Boukal, Petr, Kotáb, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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