Strategic decisions in companies were previously based only on financial indicatores. Management of companies in today's competitive business environment requires to make strategic desicions focus on financial and non-financial information. Balance Scorecard method, which is described in the theoretical part of the thesis, provides to link financial and non-financial information. The thesis also describes in detail the concept of project management, which is used by the company management. It is the application of methods of management in companies that providing their services precisely tailored to specific customer. The aim of the thesis is make an analysis of using the management by project in EG - Expert Ltd. and suggest if Balance Scorecard is suitable for EG-Expert Ltd. The practical part of the thesis contains an evaluation of current state of performance measurement in company and the draft of strategy maps and benchmarks for achieving the goals of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193133 |
| Date | January 2014 |
| Creators | Mikovcová, Petra |
| Contributors | Král, Bohumil, Boučková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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