Return to search

Strategie firmy při vstupu na zahraniční trhy / International Markets Entry Strategy

The thesis comprises of three principal parts. The first part summarizes theoretical backround in the field of international markets expansion. It describes strategic management process as well as individual forms of international martets entry. The second part analyzes ČEZ Group strategy. The individual chapters assess recent activities of the company in domestic and international markets. The third part is dedicated to the analysis of a concrete business case, i.e. Turkey.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15972
Date January 2009
CreatorsJílková, Lucie
ContributorsKhelerová, Vladimíra, Turnerová, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0019 seconds