The thesis deals with the analysis of the marketing stratégy of the Hotel U Loubů. It anyalyses and evaluates current phane of the services, marketing communication and staffing. Proposal part of the thesis contains suggestions leading to increasing current situation, which has the aim to promote and increase occupancy of the hotel.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318602 |
| Date | January 2017 |
| Creators | Hlavatá, Michaela |
| Contributors | Sedláček, Matěj, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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