Every production unit must have a clearly determined production strategy based on the given business strategy. Today’s competitive environment is very tough and demanding and that is why each producer’s success or failure is determined by the correctly chosen productive orientation, technically advanced products and provided services, range of supply and their quality and mostly price as well. What makes firms to improve and optimize their supplies continuously is just dynamic development of the society and continuously growing consumers and users’ requirements. The keen competition on one hand makes the business more demanding, but on the other hand it brings lots of new opportunities. Looking for new ways, new procedures and management methods and especially niches in the given products and services market will bring the coveted strategy advantage. This master’s thesis deals with a change of the current production strategy in a building company, individual production aspects and improving the quality of the production process functionality itself following the objective of the firm competitiveness and business performance improvement. Within the solution I count on an ability to adapt promptly to new market requirements, I suppose that the continuing differentiation strategy will contribute to building a position of a preferential supplier of the chosen narrow market segment for large building firms in the market. Improving every production process component is the prerequisite for further development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221764 |
| Date | January 2008 |
| Creators | Voborná, Petra |
| Contributors | Kotačka, Jan, Jurová, Marie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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