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Analýza a návrh změn marketingové strategie společnosti podnikající na Internetu / Analysis and Proposal of changes in Marketing Strategy of Internet Company

Aim of this thesis is the analysis and proposal of changes in marketing strategy of Internet Company. The theoretical part of work focuses on the specifics of doing business on the Internet. The part continues with the description of Internet marketing. The analytical part of the thesis defines the business environment of the selected company, including market analysis and situational analysis. The analysis of marketing strategy of the company follows. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final suggestions were recommended to innovate the company marketing strategy

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124915
Date January 2011
CreatorsSeidlová, Nela
ContributorsVávra, Oldřich, Stříteský, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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