The aim of the thesis is to evaluate the strategic management in a selected organization and propose a strategy to improve competitiveness. The work deals with the analysis of micro organizations through Porter's five forces model and analysis of internal environment in selected functional areas. In marketing, the reader learns about politics product, pricing, communication and distribution. Financial analysis indicates financial situation. This work also provides insight into the production environment, and human resources management. Based on the evaluation of the current state of the organization through analysis of selected internal and external environment is through the SWOT analysis suggested a strategy that will improve the competitiveness of the organization. In addition to the proposed strategy outlined several proposals to streamline the organization's strategic management in selected areas.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173639 |
| Date | January 2014 |
| Creators | STODOLOVSKÁ, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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