The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as Instagram, are the primary vehicle for attracting clients, supporters, and donations.
| Identifer | oai:union.ndltd.org:CLAREMONT/oai:scholarship.claremont.edu:pitzer_theses-1096 |
| Date | 01 January 2019 |
| Creators | Chiu, Hannah |
| Publisher | Scholarship @ Claremont |
| Source Sets | Claremont Colleges |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Pitzer Senior Theses |
| Rights | Hannah G Chiu, http://creativecommons.org/licenses/by-nd/4.0/ |
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