<p>This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature; the survey will be distributed to international college students currently attending American universities, 18-25 and analyzed using one-way ANOVA to provide a comparison. While many culture-specific models of public relations exist, this study does not attempt to build a new model, but to measure cultures across an existing one. The expected outcomes will provide insight into building and measuring effective cross-cultural, and multi-cultural public relations campaigns, as well as allow for a further validation and understanding of international application of the Organization-Public Relationship Assessment (OPRA): a cross-cultural, multiple-item scale for measuring organization?public relationships developed by Huang (2001). Data will also be collected, analyzed, and compared on perception of likelihood of relationship dimensions affecting word-of-mouth advertising from students
| Identifer | oai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:1594479 |
| Date | 27 August 2015 |
| Creators | West, Chasah E. |
| Publisher | University of Louisiana at Lafayette |
| Source Sets | ProQuest.com |
| Language | English |
| Detected Language | English |
| Type | thesis |
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