This phenomenological study addressed perceptions of virtual sorority recruitment and was conducted at a large, public university in the Midwestern United States. Data was gathered through interviews using a criterion sampling method in place for this study. Study participants fell into one of the following categories: new members, general members, chapter recruitment chairs, chapter presidents, chapter advisors, chapter recruitment advisors, or the fraternity/sorority advisor. Emerging themes and categories were identified by coding and analyzing the interview data. The themes that were identified were: the convenience of online meetings, reduced emphasis on appearance reduced emotional, financial and time strain, increased accessibility and safety, meaningful conversations, improved communication, the continuation of services, skill development, disruption in building relationships, imperfect implementation, and the grieving process. The findings may be useful for reflecting on virtual sorority recruitment or organization recruitment. The findings may help determine what recruitment functions can be helpful while recruiting in a fully virtual capacity.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etd-5373 |
| Date | 01 May 2021 |
| Creators | Darden, Margaret |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Electronic Theses and Dissertations |
| Rights | Copyright by the authors. |
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