Šamánková, L., Consumer behaviour in the food market. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on consumer behaviour in the food market, which is connected with a healthy lifestyle. The thesis explores the food market and organic food market, dietary expenses of consumers and consumption. The aim is to reveal segments of the food market and to identify factors that affect consumer's behaviour during the food purchasing. Questionnaire survey is used to meet the goal and cluster analysis is used to achieve consumer segmentation. Outputs are marketing recommendations created on the base of emerging segments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429699 |
| Date | January 2018 |
| Creators | Šamánková, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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