This thesis deals with projects that were co-financed by the European Union (specifically from the Regional Operational Programme South-East) and implemented in Znojmo in the field of tourism. In the theoretical part is devoted attention to the issues and basic information about tourism, EU regional policy and the Regional Operational Programme South-East. The subject of the practical part is an analysis of the project "Discover Znojmo", the evaluation of the results of own survey and recommendation to improve the services. The survey was aimed at visitors of city and aimed to determine the level of satisfaction with a guidance and navigation system in relation to this project. In addition, the analytical part contains description of the project "Znojmo - City of Virtue". In the last chapter is designed in its own proposal, which should increase tourism in the region of Znojmo.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81375 |
| Date | January 2009 |
| Creators | Bulínová, Jitka |
| Contributors | Strnad, Zdeněk, Glaser, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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