The thesis focuses on development strategy in a family business operating in the IT market and analyses both external and internal factors of the monitored company. The development strategy is based on the company current position in the market and on set objectives. The development strategy emphasizes marketing and financial aspects and also treats the time horizon of its implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223703 |
| Date | January 2012 |
| Creators | Myšková, Iveta |
| Contributors | Kuběnka,, Michal, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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