In recent years, due to the improvement of living standard and the increase of national income, the market size of department stores has been expanding constantly .In addition to the greater number of development cases, there are many new department stores and shopping malls being built in succession. These situations make department stores confront with gradually increasing challenges. In such competitive environment, these department stores have become so called¡¨ the stronger gets stronger and the weaker gets weaker¡¨. In Taiwan, seventy percent of the total sales in department stores are nearly taken by several groups of department stores, and single business running has become considerably difficult.
However, it can be found that HANSHIN DEPARTMENT STORE accounted for almost 37 percent of market sales which was in Kaohsiung in 2005 .Even HANSHIN DEPARTMENT STORE¡¦ s sales got nearly three times as much as that of the second place in Kaohsiung. Although HANSHIN DEPARTMENT STORE lacks abundant resources of chain stores, it can successfully take the sales top of department stores in Kaohsiung .In this case, its business model is worth exploring.
Therefore, the object of this research is HANSHIN DEPARTMENT STORE. The purpose of this research is trying to find out the key success factors of how to manage department stores by reviewing relevant literature and making interviews. I hoped that these research results will be useful for department stores to improve development in the future.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1226107-121709 |
| Date | 26 December 2007 |
| Creators | CHEN, SHU-YING |
| Contributors | Kuan, Fu-yung, Tai-Hwa Chow, Hueimei Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1226107-121709 |
| Rights | not_available, Copyright information available at source archive |
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