Unique individuals are fascinating as we all want to be successful. There is thus a need to understand, unpack and share the psychological development and traits that allow some people to become sui generis, and to learn from them. Psychobiographical research is a qualitative approach that can be utilised to uncover the story of such an individual life, resulting in greater understanding of the psychological concepts underpinning the person. This form of study is invaluable, and involves applying psychological theory to lives completed or unfinished, enabling the development and testing of developmental theories. Richard Branson (1950-present), an entrepreneur, adventurer, philanthropist and family man is the single psychological subject chosen in this study. Branson was selected based on interest value, his uniqueness and the lack of a specifically academic and psychologically focused case study on his life. The primary aim was to explore and describe Branson’s personality development across his life, to date. This was achieved by applying both Maslow’s (1954, 1970) theory of optimal development and Adler’s (1929, 1956) Individual Psychology theory to provide a comprehensive idiographic interpretation of the development of Branson. To achieve this, the case study utilised the systematic and consistent collection, analysis and interpretation of life history materials, highlighting three areas of development, namely Childhood, Adolescence and Adulthood. The theoretical frameworks were used to discern, transform and reconstruct his life into a coherent and illuminating narrative of his psychological movement through life. Alexander’s (1988; 1990) model of identifying salient themes was used to analyse data for analytical generalisation (Yin, 2009). The conceptual framework derived from the theoretical perspective was constructed to organize, integrate data, and guide the presentation and discussion of findings of the study in an integrative and comprehensive manner. The findings suggest both Maslow’s and Adler’s theories considered the biopsychosocial context in Branson’s personality development and, at least to some extent, supported concepts indicative of progression toward optimality through having met the needs of the ego actualisation of his self, toward transcending selfishness and attaining altruism and social interest. The study of Branson’s personality development has provided a positive demonstration of the value of Maslow’s (1970a) and Adler’s (1929, 1956) theories to understand the process of development. It has further highlighted the unique trajectory of an individual’s life, contextualized, as well as the possibility of being agents in our own lives and despite challenges, able to become our own idiosyncratic best. The study also highlights the need, at a macro level, for governments to assist those unable to satisfy basic needs such as food, shelter and safety, to set an imperative, to aid those who struggle if a country and its people are to be uplifted. In terms of Adlerian theory, the study highlights the importance of family and early experiences in supporting the earliest years of children to assist them to develop an identity that is healthy and socially useful. Finally, recommendations were made for future research utilising a psychobiographical research design to uncover, illuminate and reconstruct the lives of outstanding and interesting individuals.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ufh/vital:29318 |
| Date | January 2017 |
| Creators | Preston, Amanda Lorraine |
| Publisher | University of Fort Hare, Faculty of Social Sciences and Humanities |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Doctoral, PhD |
| Format | 345 leaves, pdf |
| Rights | University of Fort Hare |
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