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The Analysis of Business Strategy of 7-ELEVEN in China by ¡¨Sun Tzu on the Art of the War ¡¨

¡§who know to plan in future that will be everything good¡Byou will worry about something happen if do not thing it well¡¨ is explain one thing¡Aperson¡Bcompany¡Bgroup or country who know to plan for future then it will be good¡Aif the leader just thing right now then trouble will be happen maybe¡CThis is a sentence in ¡§ book¡¨ a simple sentence can tell us the important of plan¡Alike the kind of wisdom of saint it is too little to find at present¡C
in ¡§ book¡¨ can find that wisdom¡Aof course can find in ¡¨Sun Tzu on the Art of War ¡¨ too¡Afor example on ¡¨Sun Tzu on the Art of War ¡¨ Tactics of chapter IV ¡GIn ancient times the adepts in warfare would first place themselves in an invulnerable position before they would wait to seize some favourable opportunity to defeat the enemy¡CTo secure oneself against defeat depends one¡¦s own efforts¡Awhile the opportunity of victory must be afforded by the enemy¡CThus even the adapts in warfare can only prepare themselves secure against defeat but they can not be sure of opportunities for victory¡Awhich must be provided by the enemy¡CTherefore it may be said¡Gone may victory but no one can create victory¡CVictory or defeat in ¡¨Sun Tzu on the Art of War ¡¨ clearly to tell us ¡Gif you want to get victory you must be more powerful than enemy¡Awe can know whether victory or defeat but can not do it by grudgingly¡CThis is the ¡¨Sun Tzu on the Art of War ¡¨ of wisdom more than other people¡Ause few word can tell us the high-toned reason¡C
Research strategy is important for run a company¡Aespecially multinational company need more and more good strategy to help business ¡Cright now ¡§CHINA¡§ is the focal point of around the world¡¦s economy¡A to invest ¡§CHINA¡§ is an assignment of multinational company¡Aso how to invest in ¡§CHINA¡§ become a popularly topic¡CSince 2002 ¡§CHINA¡§ relax restrictions for chain of company¡Aa lot of company have invested¡Aparticularly ¡§7-ELEVEN ¡¨ decide to invested ¡§CHINA¡§ in 2004¡Athe biggest shareholder of ¡§7-ELEVEN ¡¨ of Japan¡¦ IY GROUP decided the first place was ¡§bei jing of china ¡¨ ¡Aat the same time another three alliance of ¡§7-ELEVEN ¡¨¡]Taiwan¡BHong kong¡BThailand¡^had strong interchange with Japan¡¦ IY GROUP by their plan to invest china¡ATaiwan¡¦s 7-ELEVEN even use 3641 store become their stake to negotiate with Japan¡¦ IY GROUP¡Aexpect Japan¡¦ IY GROUP will said yes for invested china¡CRight now to invest China is become very important global-logistical strategy for every multinational company¡C
The business environment of global thought¡Athe ¡§7-ELEVEN¡¨ invest to ¡§CHINA¡§ can not just thinking profit of short-term¡Amaybe think about another three alliance of ¡§7-ELEVEN ¡¨ which want to invest ¡§CHINA¡§ too¡Abut if we look at this from a business standpoint¡Aopportunity is come from market so it is difficult to share others¡Ain the contradictory case it is hard to decide how to do will be best strategy or worst strategy¡Hhow to plan the strategy will be a good decide between leader and alliance ¡Hthis thesis is going to analysis differ strategy strength and weakness according to ¡§IY GROUP ¡¨ and ¡§Taiwan ¡¨ position thinking¡CThe tool to support my thesis is use ¡¨Sun Tzu on the Art of War ¡¨¡Ause principles of war of ¡¨Sun Tzu on the Art of War ¡¨ to analysis theory of strategy of ¡§7-ELEVEN ¡¨ invest China¡Ato think any situation in real business¡Aintegrate theory and business

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0712105-162440
Date12 July 2005
CreatorsWang, Hsin-Pao
ContributorsHui-Mei Liang, Cher-Min Fong, Jen-Jsung Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0712105-162440
Rightsunrestricted, Copyright information available at source archive

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