Thesis deals with modern ways of surveys using advancing information technology and internet which makes surveys using web applications more effective. After a short review of public opinion history the summary of principal czech and forign survey organizations engaged in determination of survey rules are presented. Thesis follows with description of classic and modern data collecting methods. Main attention is devoted to on-line survey method. The description of method, possibilities of realization, positives and negatives and use of on-line questionnaire survey are presented. Final part of thesis si focused on on-line survey applying. The quality of this method is considered by sociological survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10989 |
| Date | January 2008 |
| Creators | Dvornáková, Táňa |
| Contributors | Pecáková, Iva, Průša, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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