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Šetrné formy cestovního ruchu a podpora jejich rozvoje v České republice / Sustainable forms of tourism and its promotion in the Czech Republic

This Diploma thesis focuses on sustainable forms of tourism. The aim of the thesis is to analyse the support of its development and to assess whether this support is sufficient. The first chapter theoretically defines these forms of tourism and the support of its development mentioned in legislative documents and strategic development plans. The second chapter is devoted to organizational and institutional support. The third chapter concentrates on certifications that lead to increasing market transparency, and ecolabelling, contributing to sustainable development, is also mentioned. The final chapter lists several programmes from which municipalities and entrepreneurs can draw financial means for their development. There are also results of the questionnaire research about supporting the development of sustainable forms of tourism. The respondents were from both the public and private sectors. In the end, there are proposals of appropriate measures to enhance promotion of sustainable tourism.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193448
Date January 2014
CreatorsKlaudyová, Monika
ContributorsIndrová, Jarmila, Bakos, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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