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Marketingový mix vybraného podniku na B2B trhu ve Švédsku / Marketing Mix of the Selected company at Sweden B2B market

This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443135
Date January 2021
CreatorsOrgoníková, Marika
ContributorsŠimberová, Iveta, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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