This thesis aims to study notions of the USA in Aftonbladet and Expressen, the two major Swedish evening papers, during the American presidential elections of 1984 and 1996. This thesis examines how the predominance of Ronald Reagan's neoliberalism in the 1980s, the US victory in the ColdWar and the success of Bill Clinton's New Democrats in the 1990s affected the notions of the USA expressed in the a forementioned Swedish newspapers. In 1984 the notions were widely different between the two newspapers. Aftonbladet (socialdemocratic) had a very negative view of the USA. American politics was described as fundamentally corrupt, while the American society was seen as violent and harsh. Globally the USA was a destabilizing force and was primarily to blame for the escalating tensions with the Soviet Union. Expressen (liberal) had a more positive notion of the USA. American politics was seen as modern but shallow and callous, the last trait made even worse by the politics of Reagan. USA had a tremendous potential to do good in the world, but lacked the progressive leadership needed to do so. By 1996 the notions of the USA were interchangeable between the two papers. Both papers described American politics as shallow, unsympathetic and pandering to the middle-class. Neither corruption nor violence were mentioned. Under the leadership of Bill Clinton the USA was seen as a guardian of peace in the world.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-187823 |
| Date | January 2021 |
| Creators | Gref, Erik |
| Publisher | Umeå universitet, Institutionen för idé- och samhällsstudier |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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