This master thesis deals with the topic of customer relationship management in a company, where one of the main objectives of this work was the proposal to implement a CRM system. Implementation of the CRM system was proposed for company (Union co-operative association) Co-op Ceske Budejovice.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317622 |
Date | January 2017 |
Creators | KOPECKÝ, Miroslav |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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