The intention of this master thesis is the presentation of the selected trends in CRM information systems. The opening part is aimed at management of customer relationships, which are analysed in terms of marketing and ICT technologies. This part also introduces the readers to the architecture of CRM information systems and to possible ways of implementing of these solutions. Moreover, it presents some vendors of CRM solutions that are leaders on the market. The following part is solely focused on the trends in CRM information systems. These trends are primarily related to cloud computing, social CRM and the internet of things. The next part of this thesis applies the findings from the previous chapters in a practical way. It deals with a creation of the request for a new CRM solution in an actual company from SME segment. The introduction of this chapter presents the chosen enterprise and analyses the current state of CRM and ICT in this company. The next part defines expected goals and the main requirements for a new CRM solution in the company. The conclusion of this part is focused on the choice of suitable vendors who will be asked for proposal and the evaluation criteria of the bid. The outputs of this master thesis will serve as a basis for the preparation of an actual request for proposal of a new...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:351421 |
| Date | January 2016 |
| Creators | Barták, Miloš |
| Contributors | Lipková, Helena, Dvořák, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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