The thesis is focused on analyzing the media mix development from 1996 with prediction of 2016. The theoretical part characterizes particular media (classification, efficiency and their advantage). I analyze both media mix and macroeconomics trend in the practical part because I assume that this two factors influence each other. As future development prediction I compare the questionnaire result to statistic simulated data.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5047 |
| Date | January 2008 |
| Creators | Bartoň, Lukáš |
| Contributors | Postler, Milan, Topinková, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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