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Pozice Prahy na trhu kongresů. / Position of Prague in the congress market

The thesis focuses on the congress tourism, situation of Prague and other 4 competing cities. It describes the specifics of marketing in tourism, congress tourism and destination management. Then follows the comparison of destinations and activities of each city convention bureau and the resulting recommendations for the Czech capital.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85222
Date January 2011
CreatorsKremlová, Hana
ContributorsMikeš, Jiří, Jarolímková, Liběna
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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