The topic of the thesis is the issue of application of marketing principles in the hotel industry. Its aim is to analyze current situation of the internal and external environment in the chosen hotel and its market position in competitive enviroment, in order to improve provided services in the future. The theoretical part of the thesis covered in the first two chapters, monitors the accommodation industry in conditions of Czech Republic and explains the importance of marketing elements in this sector. The third part is the analysis of the selected accommodation facility, Hotel U Raušů in Velká Bíteš. The results of the analysis and recommendations for future development with direct practical application are explained in the final part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:164005 |
| Date | January 2012 |
| Creators | Kutilová, Jana |
| Contributors | Indrová, Jarmila, Jenčková, Jiřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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