This thesis is focused on the marketing research of customer satisfaction travel agency Likotour. The aim of this work was to find out how much are customers satisfied with this company, with its services. The work should analyze the most important information resulting from the research. It should also sketch pertinent backlog depending on the competitive travel agencies. For the collection of the requisite information I have used questionnaire. On the research basis I have proposed my own suggestions and instructions to increase satisfacion of the customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223169 |
| Date | January 2011 |
| Creators | Koutná, Radka |
| Contributors | Foltýn, Jaroslav, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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