The main objectives this thesis was primarily assessment of the services level, which are provided by Travel agency Topinka in their own recreation centers by analysis and comparison these centers by predetermined criteria. The others objectives were to determine requirements and needs of customers using a questionnaire investigation and the current trends. On basis of these analyzes propose steps, which will lead to improve position of this company on the tourism market. These proposes are facultative program and two packages of services (combination of transport, accomodation, catering and additional services). The others are modernization recreation centers as innovation sports facilities and reconstruction and modernization areas too.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126503 |
| Date | January 2012 |
| Creators | ŠETINOVÁ, Marie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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