For my thesis I have chosen the topic Marketing strategy of tourism business. I have chosen the travel agency Firotour as a tourism company. The target of my thesis was to elaborate the marketing study of a tourism business as a base for strategic marketing. Conducted interviews with employees of the travel agency were held to get to know the operation of Firotour. Further a questionnaire for questionnaire investigation was created.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:54260 |
| Date | January 2010 |
| Creators | TOŠNAROVÁ, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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