The topic of this thesis is Music in advertising spots. The theoretical part describes advertising history, its theory, strategies, rules and used language. It is followed by purpose of TV commercial and use of instrumental or vocal music which sounds at background. The practical part contains the implementation of music activities into specific lessons for small children at primary school. I focus on vocal, rhythmical or intonation training, improvisation and learning new songs through six TV commercials.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:204522 |
| Date | January 2016 |
| Creators | ŘEŘÁBEK, Lukáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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