Abstract
An information transmission revolution within cable television companies in Kaohsiung City has proclaimed for years, of which playing the role on company registration to government authority from illegal to legal since telecommunication energized through scattered dispatching to integration, which contains information and entertainment programs as represent to the subscriber by its essential factors recently. However, vicious competitions (´c©ÊÄvª§) among consortiums make the correlative cable market centralization. By the time being, according to an investigation survey for medias, government authorities, and science reports indicate that the majority of subscribers are dissatisfied with the dispatching quality prior to the first receiving relevant services. Consequently, appeal to resolve regards cable television program qualities by scholars in terms of protecting customers¡¦ rights and interests become a topical subject recently.
A raging fire like price competition launch into local cable television companies give integration opportunity for consortiums for their fortune, which they participate in the business after a number of bankrupt cases happened to local cable companies. However, as compare to the present cable rental to the previous schedule, the rental charges have been risen from two to three time than ever before, yet the price decision making only by those new cardinals prior to the beginning of 1991. Regarding protest against rising rental charge by consumers, of which whether it is an alternative acceptable by consumers and capability of against cable companies¡¦ rental charge?
In this study by adopting a survey onto a period of primary rental adjustment in 1991, catalogue it into several topics of integrated quality satisfaction about cable companies¡¦ service, a rental adjustment satisfaction responded by consumers¡¦ visual impression as subjects perceiving the programs and those package whether comply with expected qualities. First, to catalogue the local subscribers whose age are from 16-year to 70-year and living in northern area of Kaohsiung City. Second, adopt individual interview as the manner to survey and employ layer random sampling (¤À¼hÀH¾÷©â¼Ë) to retrieve total 1,024 valid samples. Afterward, implement one-way ANOVA analysis (³æ¦]¤lÅܲ§¼Æ¤ÀªR), and linear structural relation (LISREL) (½u©Êµ²ºcÃö«Y¼Ò¦¡) statistics analysis tools to process data analysis as for understanding local cable television subscriber satisfaction.
In this survey documentation procedure may featured by several layers; such as service qualities, program qualities, and price factors. As investigating individual compositional variables (ºc±ÅܼÆ) valid level as the manner to provide reference for local two cable television companies to promote their
entertainment programs, channel program arrangement, and attached rental policy formation. Moreover, business promotion employed by the cable companies through consumer-integrated satisfaction as for secures their superiority positions in the future aggressive telecommunication market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0627103-092507 |
| Date | 27 June 2003 |
| Creators | Shieh, Huei-Huang |
| Contributors | none, none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627103-092507 |
| Rights | unrestricted, Copyright information available at source archive |
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