Abstract
The purpose of this study is to develop the strategy of Taiwanese film industry under the globalization. After comparing with different countries¡¦ film industry, analyzing Taiwanese current film industry, and interviewing key persons working in the film industry, I combine with all points to develop the strategy chart for Taiwanese film industry. This strategy includes the ways to build perfect teams, select proper topics, raise funds, produce professional films, operate effective marketing plans, and understand their customers, which help the film industry to work perfectly under business mechanism and will attract outside investors to invest in the film industry.
About raising funds, filmmakers should raise funds under business mechanism to provide the clear business plan in details and invest their own money. The government should provide the deposit for the bankers to encourage them to loan money to filmmakers under the government guarantee money. Also, pre-sales contract can be a deposit for the bankers and filmmakers should buy completion bond to ensure the film will deliver on time. Most important of all is to set up a platform to help venture capitals or whoever are interested in investing films to quickly know how the film process runs. Also, the government should encourage companies to invest films by tax incentives.
About producing films, collaboration is necessary, especially combining our creative directors with professional teams from Hong Kong. To invite actors or actresses from different courtiers will also have positive sales increase in actors or actresses¡¦ home countries. Also, filmmakers should choose the materials that are quite acceptable for the customers and involve different opinions from the west and the east.
About returning, marketing teams should have clear marketing objectives, create return from relevant products, use combination marketing tools, choose right agents, strengthen negotiation power, provide exact numbers from box offices and familiarize customers¡¦ behavior.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0611104-022121 |
| Date | 11 June 2004 |
| Creators | CHEN, HUNG-MI |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611104-022121 |
| Rights | campus_withheld, Copyright information available at source archive |
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