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Spotřebitelská soutěž firmy Pfanner / Consumer competition for Pfanner, s.r.o.

This thesis focuses on consumer competitions. Author designed the consumer competition based on theoretical knowledge, which is mentioned in the theoretical part of the thesis. This part contains all types of competitions,legal regulations and outlines present problems in this area. In the practical part of the work author describes juice market and target group. Key part is the competition design itself, including the economic impact of the competition.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4568
Date January 2008
CreatorsŠťastný, Ondřej
ContributorsVávra, Oldřich, Mencl, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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