Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222703 |
| Date | January 2010 |
| Creators | Šubrtová, Nela |
| Contributors | Potůčková, Marie, Světlík, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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