Burbuchá will be a local, innovative and new concept located at the biggest private university in Central America where its students have an income between US$600 and US$1,200 providing a high quality product with locally produced and imported goods in order to provide the traditionally recognized Taiwanese drinks adjusted to the local taste.
Burbuchá expects to open two kiosks during the first year at the two most important universities in the country and it also expects to penetrate 7% of the market by using among other strategies social media and vibrant promotions to foster trial and boost sales.
Burbuchá will set a price below the ones of the coffee shops mainly because the main purpose is to increase the willingness of a market that is a coffee consumer to shift and try the tea based beverages.
The initial investment required is US$ 61,390.00 which is going to be funded from the owner’s capital and a bank loan.
Burbuchá kioks has a positive Net Present Value which indicates that the project is feasible.
Burbuchá expects to expand to other markets in a period of 3 to 5 years through the franchise system. Its priority markets in the region are El Salvador, Costa Rica and Panama.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0999330401 |
| Creators | 葛昭齊, Castro Ponce, Jorge Mario |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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