The purpose of this study is focused on the relationship among the education marketing; the Principals¡¦ leadership styles and the Teachers¡¦ job involvement in the elementary Schools.
The questionnaire survey and semi-structured interviews were adopted in the study. The samples were come from 88 public elementary schools in Kaohsiung of the questionnaire survey. First of all, the 88 schools were categorized based on the level of their education marketing. Then, the top10 and the bottom 10 schools were selected for analysis in this study. 589 questionnaire surveys were sent to the above top 10 and the bottom 10 schools, and the 520 questionnaire surveys were received from them. The 489 of 520 surveys were valid data. The retrieve rate was 88.29% and the survey¡¦s valid rate was 83.02%.
The investigated tools of this study are ¡§Questionnaire regarding the study of relationships amongst Education marketing, The Principals¡¦ Leadership Styles and The Teachers¡¦ Job Involvement in the Elementary Schools¡¨, which consisted four parts: ¡§basic information¡§, ¡§the attitude on education marketing ¡§, ¡§the teachers¡¦ job involvement¡§, and ¡§the principal¡¦s leadership ¡§,
This study attempted to file the data yielded from the questionnaire with SPSS 10.0/PC, with mean, standard deviation, Person¡¦s Production-Moment Correlation ,t-testing, 1-Way ANOVA, analysis of variance, and stepwise multiple regressions are used as well.
This study was used Semi-structured interviews for further investigation from the above top and bottom 10 schools. In addition, there were four types based on ¡§ schools¡¦ focusing level on eduaction marketing¡¨ and ¡§ principals¡¦ leadership style ¡§ in the above top and bottom 10 schools. Therefore, 8 teachers were selected from different types were interviewed for this study.
The following results were derived:
1. Generally speaking, the attitude on education marketing, the principal¡¦s Leadership Styles and teachers¡¦ job involvement of elementary school teachers are good.
2. Based on the investigation of the attitude on education marketing , the principal¡¦s Leadership Styles and teachers¡¦ job involvement of elementary school teachers, the teachers of the bottom 10 schools were calculated higher score than that of the top 10 schools.
3. The teachers with senior age, personnel with master degrees or above, the teacher of seniority, department heads, or senior administrators showed better performance in the attitude of education marketing.
4. The teachers of seniority, department heads, senior administrators, and the bottom 10 schools showed better performance in the teachers¡¦ job involvement.
5. The teachers¡¦ job involvement could become higher if there were the lower education marketing, the better teachers¡¦ attitude on education marketing and the higher principal¡¦s transformational leadership.
6. The prediction of the principal¡¦s Leadership is the majority part of the prediction of the elementary school teachers¡¦ whole job involvement,
Eventually, this study was concluded the valuable analyzed results and also provide the references for the elementary school principals, administrators in education, teachers of elementary school and the future investigation.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0515106-141708 |
| Date | 15 May 2006 |
| Creators | Lai, Chiu-Chiang |
| Contributors | I-Heng Chen, Ying-Yao, Cheng, Ping Shaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515106-141708 |
| Rights | unrestricted, Copyright information available at source archive |
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