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Organizacinio komandinio darbo ir klimato raiškos ypatumai reklamos agentūroje / Singularities of team work and organizational climate in advertisement agency

This master’s final paper formulates possibilities to improve team work and organizational climate in advertisement agencies based on the team work and organizational climate diagnostic research made in the Joint Stock Company “Pramuštgalvis“. The paper analyses theoretical scientific material and this analysis allows to justify importance of team work and organizational climate and possibilities to improve it in the context of human resources management. The research of team work was made according the German test „Team Plus“ adapted in Lithuania. The organizational climate research was made according the test created by professor G. Merkys and his scientific group. 41 respondents from 6 teams of advertisement agency took part in the research. The data received was processed by the typical SPSS program. Evaluation of the statistical data allows to propose that team work in the advertisement agencies is little functional and organizational climate is rather poor. The hypothesis formulated by the author of this paper is proved. Team work and organizational climate are interdependent characteristics of human resources management.

Identiferoai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050603_121219-78115
Date03 June 2005
CreatorsČerneckienė, Inga
ContributorsAlišauskas, Kęstutis, Šimaitytė, Diana, Merkys, Gediminas, Tamošiūnas, Teodoras, Pabedinskaitė, Ona - Arnoldina, Martišius, Stanislovas, Siauliai University
PublisherLithuanian Academic Libraries Network (LABT), Siauliai University
Source SetsLithuanian ETD submission system
LanguageLithuanian
Detected LanguageEnglish
TypeMaster thesis
Formatapplication/pdf
Sourcehttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050603_121219-78115
RightsUnrestricted

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