This paper reviews the literature on innovation in order to build an agenda for an investigation into the extent to which Metropolitan Retail, within Metropolitan Life Pty in South Africa, focuses on technology innovation capabilities and perspectives. The research was conducted in the areas of, technology innovation capabilities, perspectives guiding the business strategy to integrate and accelerate innovation and contextual aspects influencing innovation perspectives. The extent of focus by the firm on capabilities and perspectives was measured. Data gathered was disseminated and processed by means of Microsoft Excel spreadsheets. The results on current focus indicate that the firm’s focus is mostly on improving core business, although the extent is less than adequate. In other words, generate incremental innovations that can be developed and implemented rapidly and inexpensively. This approach of implementing innovation is in line with the business strategy, more specifically, with the objective of reducing costs and making profits. The findings of the research further suggest that the firm should consider focusing mostly on exploiting strategic advantages. In many firms the fundamental emphasis on technology innovation in developing products, processes and services is thought to determine their ability to cope with never ending customer demands and competitive practices. Coupled with this thought is a reality of high failure rate of technology innovation projects. Against this backdrop, general managers are faced with strategic innovation options, which can make or break firms. Changes in the economic and government environments influence the innovation approach of the firm most. These changes have undoubtedly presented firms with opportunities as well as risks. Possibly the greatest challenge confronting general managers in this context is the building of critical capabilities to enhance the firm’s agility. This challenge presents opportunity for further research.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8599 |
| Date | January 2005 |
| Creators | Motsoeneng, Thato Simon |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | ix, 102 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
Page generated in 0.0016 seconds