Thesis (M.M. (Entrepreneurship and New Venture Creation)), University of the Witwatersrand, Faculty of Commerce, Law and Management, Wits Business School, 2016. / Over the past few years the South African market has seen the launch of a
number of online video services providers. The leading providers in the industry
are Vidi, ON-Tap, MTN front row and ShowMax. The industry has also attracted
some international competition with big players like Netflix launching its services
in the South African market in January 2016. Although this industry has seen
the emergence of many new players, it is still in its infacy stages in South Africa
and is still to be seen if it will mature into a long term profit making industry.
It is important to research the diffusion of innovation and more specially to look
at how technopreneurs that are in this field or considering entering this industry
can influence the speed and success of how this new innovation is diffused.
This research will focus on two areas. Firstly, it will seek to look at the factors
that influence the potential adopter’s propensity to adopt a new product.
Secondly the research will look at the role played by the technopreneur in
ensuring that online video services are adopted successfully.
Since the online video services industry is not yet mature the research was
conducted using the mixed method approach. The quantitative research was
conducted by distributing online survey questionnaires. These questionnaires
were distributed using email, as well as social media networks such as
Facebook, Twitter and Linkedin. The qualitative research was conducted by
performing interviews with a predetermined list of respondents. The
combination of the two types of research led to a better understanding of this
topic.
The results the research highlighted the fact that the South African market
poses very unique challenges for entrepreneurs that want to enter this industry.
South African technopreneurs have an advantage against international players
like Netflix because they understand challenges of internet access, payment
issues as well as preferred content. / XL2018
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/23671 |
| Date | January 2017 |
| Creators | Matlabo, Tiisetso |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | Online resource (xiii, 118 leaves), application/pdf |
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