With the evolution of communication and hardware technology, mobile phones evolved from the voice communication to the multi-function, the scope of mobile phone applications had completely changed. In this era of rapid technological progress, the shorter product lifecycle and higher replacement rates of smartphone induce competition in the relevant industry become more intense. Various industries introduce new products and applications in efforts to cope with the increasing challenges, but how many features are used by users?
In the cause of real connection between mobile phone and users, the control must with a good user interface, but the needs of industries identified do not necessarily conform to user's needs, ignoring the user's thoughts often lead to product failure, master the needs of user is the key to success. Therefore, this study uses the Technology Acceptance Model (TAM) as the theoretical foundation, adds the Innovation Diffusion Theory (IDT) and the induction of the human-machine interface (or User Interface, UI) design principles (diversity, intuition) as external variables, to further explores the attitude of using smartphone .
The results: (1) diversity, compatibility, positive influence on perceived usefulness, but intuition don't influence significantly; (2) diversity, intuition, compatibility, positive influence on perceived ease of use; (3) perceived usefulness, perceived ease of use, relative advantage positive influence on the attitude of use; (4) trialability, observability influence on the attitude of use is not significant, and trialability existence negative relationship with the attitude of use.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0729110-224531 |
| Date | 29 July 2010 |
| Creators | Huang, Chun-cheng |
| Contributors | Pin-Yang Liu, Chin-Fu Ho, Yi-Min Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729110-224531 |
| Rights | campus_withheld, Copyright information available at source archive |
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