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Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles

A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). The research takes place within three automobile communities related to Tesla Motors and uses content analysis for its collected data. Based on the findings new influencers on individual beliefs emerge hence the research proposes to incorporate these determinants into the adopted TAM model. This study has theoretical, practical and methodological contributions.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-296635
Date January 2016
CreatorsPishchenko, Vitalina, Myriounis, Alexandros
PublisherUppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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