M. Tech. Business Administration / The purpose of this study was to identify and understand customer perceptions about service quality (SQ) at a telecommunications retail outlet. The theory of Parasuraman, Zeithaml and Berry (PZB) known as SERVQUAL was used to give theoretical grounding to the study.
Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001326 |
Date | January 2014 |
Creators | Ranyabu, Paul Mpheleleng. |
Source Sets | South African National ETD Portal |
Language | English |
Detected Language | English |
Type | Text |
Format |
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