Customer perceptions of service quality at a telecommunications company's retail outlet in Menlyn

Description

M. Tech. Business Administration / The purpose of this study was to identify and understand customer perceptions about service quality (SQ) at a telecommunications retail outlet. The theory of Parasuraman, Zeithaml and Berry (PZB) known as SERVQUAL was used to give theoretical grounding to the study.

Links & Downloads

1. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001326

Tags

Dissertations, Academic -- South Africa.

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001326
Date	January 2014
Creators	Ranyabu, Paul Mpheleleng.
Source Sets	South African National ETD Portal
Language	English
Detected Language	English
Type	Text
Format	PDF